BUSINESS

The hat box phenomenon and preserved plants 2.0

In recent years, hatboxes have come back into fashion… as flower boxes! So it’s not their primary function—however original—that makes them so trendy these days: it’s actually the function we’ve assigned to them over time, that of flower container.

The preserved takes over the hatboxes

Although these hatboxes were originally made with fresh flowers, the idea of integrating preserved flowers soon arose. Indeed, these are almost indistinguishable from their cousins, the fresh flowers, and hold very easily for many years without any maintenance.

The market of flower boxes started to develop in the 2000’s in Japan – a pioneer country on preserved – with Nicolai Bergmann. On his website, he offers arrangements of various fresh and preserved flowers in boxes that show the skill and technique of a professional florist.

Seize a business opportunity in the preserved industry

Following this dynamic, a number of companies have developed in this business. This popularization has turned flower boxes into a trendy decoration accessory. Today, the contents—almost exclusively red, pink and white preserved roses—remain the same. The artistic presentation of the flower—on the other hand—is disappearing under the influence of brands advocating minimalism. It is the container that changes: it varies in size, color and shape.

By simplifying the content, these companies can produce in larger quantities, saving time and money.The profit will then be more important.

In a constant quest for creativity, some brands expand their range with other trendy products such as candles or perfumes.

So we are only at the beginning of our surprises…